While flying a real estate job recently the home owner requested to review every photograph and video being used to market his property before the listing went “live.” It is an attitude I believe everyone should have when they go to sell their home or other property. It puts the listing agent on notice that they should be using a modern marketing plan that includes aerial photography and it starts with the listing photo.
The listing photo is the first impression left with a potential buyer. This first photo looks like a cell phone picture shot by someone who didn’t bother to get out of the car.
The second is a drone shot that cost less than $200 and used by an agent that makes extensive use of aerial photography and video as part of a modern marketing plan. Ask yourself if the effort put into the listing photo is going to be the same effort put into all the marketing for you home. If it is then which listing shot, and agent, would you rather have working for you?